All About Fashion (formerly known as Sassi Parella) was started by fashion stylist, buyer and shop owner Catherine Clark.
"My aim was to create convenient online shopping and educate women about their body shape and problem areas. I want women to feel beautiful and confident in their own skin and make them look their best everyday by providing the necessary resources."
That, I must say, is something she has achieved in spades. All About Fashion have revolutionised online shopping by allowing you to shop by your body shape, personality and problem areas and cater for sizes 6 - 18. Stocking a great range of Australian labels including: Wish, Bless'ed Are The Meek, Cooper St and Ladakh to name just a few, the site is full of so much useful information including fashion tips, information on fabrics, face shapes and styles all to help you make the best choices for your daily needs.
All About Fashion are currently having a massive Winter clearance to make room for all the new Spring and Summer arrivals. All Winter stock is reduced by at least 50% and some items have been discounted up to 70% with prices starting at $25.00. They are also offering free shipping with no minimum spend until the end of September, using the code "september" in the coupon box at the check-out.
Even though this is a Winter clearance, there are plenty of goodies that will set you right during this trans-seasonal time of year and all the way through to the end of Spring.
As usual, I've picked out a few of my favourite selections from the sale pages, just in case you weren't tempted enough already! I tell ya, it was difficult to pick just a few, there are so many great pieces on offer. All pictures are linked directly to the sale pages, enjoy!
Anise Nightingale Dress
Reduced from $109.95 to $54.98
This stunning cotton dress is ideal for those who are self-conscience about their arms and is perfect for a girls night out. Pair with some killer heels and statement accessories for a chic and sultry look.
Ladakh Hutton Jacket
Reduced from $64.95 to $32.47
This light-weight rayon jacket is ticking all the trans-seasonal and style boxes. It's adjustable sleeve lengths will take you from day to night with ease and it's desert orange colour is perfect for a bit of colour blocking.
Honey & Beau Seeking Serena Top
Reduced from $89.95 to $44.98
This gorgeous top is slightly sheer and is on trend with it's softly tailored, neutral look. Tuck into a high waisted skirt to help maintain shape.
Anise Motorcross Skirt
Reduced from $89.95 to $44.98
Speaking of high-waisted skirts, and hot off
yesterday's post about pencil skirts, this wrap style is a must have. It comes included with a black belt to further highlight your waist and will take you from the boardroom to the bar without missing a beat.
Bless'ed Are The Meek Battlestar Maxi Dress
Reduced from $229.95 to $114.97
The 70's are officially a huge style inspiration for the Spring and Summer trends and this maxi dress is a fabulous example of the glamorous styling that comes with this look. The incredible and exclusive print is sure to turn heads and will work best with towering wood sole platforms.
Ladakh Escaper Dress
Reduced from $79.95 to $39.98
Who doesn't love a bit of floral in the Springtime? This rayon day dress is great for many body shapes and concerns. It can be unbuttoned to be worn over a singlet and jeans, belted to enhance your waist or simply lusciously loose as it is. I'm loving the flowing bells sleeves, divine.
Ladakh Demure Top
Reduced from $49.95 to $24.97
This wonderfully vintage inspired top, complete with peter pan collar has just stolen my heart. It's perfect for a unique work look matched with some wide leg trousers, go mod on the weekends with some cute capris or simply sweet with a little skirt like below for drinks with the girls.
Excuse me while I go slay my bank balance...
